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One longtime Democratic researcher has a technique she leans on when nudging voters to share their deepest, darkest feelings about politics. She asks them to compare America’s two major parties to animals.
After around 250 focus groups of swing voters, a few patterns have emerged, said the researcher, Anat Shenker-Osorio. Republicans are seen as “apex predators,” like lions, tigers and sharks — beasts that take what they want when they want it. Democrats are typically tagged as tortoises, slugs or sloths: slow, plodding, passive.
So Ms. Shenker-Osorio perked up earlier this year when a Democratic woman in Georgia suggested that a very different kind of animal symbolized her party.
“A deer,” she said, “in headlights.”
The woman had more to say.
“You stand there and you see the car coming, but you’re going to stand there and get hit with it anyway.”
Six months after President Trump swept the battleground states, the Democratic Party is still sifting through the wreckage. Its standing has plunged to startling new lows — 27 percent approval in a recent NBC News poll, the weakest in surveys dating to 1990 — after a defeat that felt like both a political and cultural rejection.
Communities that Democrats had come to count on for a generation or more — young people, Black voters, Latinos — all veered toward the right in 2024, some of them sharply. And unlike Mr. Trump’s win in 2016, his victory last year could not be waved away as an outlier after he won the popular vote for the first time.